Seller Story
MOON
MOON is the leading mobile app to track the phases of the moon. It's the ideal app for moon enthusiasts. Thanks to stunning UI/UX, MOON won the Webby Awards for Best User Experience.
App
MOON (moonapp.me) is a moon phase tracking app available on iOS and Android.
Seller
Charlie Deets created MOON as a side project. Charlie is currently a designer at Apple.
Performance Improvements
Since acquisition, we scaled monthly proceeds by more than 16x - all organically.
Seller Quote
Charlie, MOON's founder, says:
"MOON started as a passion project for me and I had no real reason to sell it. After getting to know alba, I was convinced they had the app’s best interest at heart and were willing to do the work to grow it thoughtfully. It’s been a great relationship and I love seeing the ideas and effort they have brought to MOON and it’s continued growth."
Monthly Active Users
8M
Downloads
App